# identity.md

## Organization Overview
- **Company Name:** Ayoba
- **Mission:** To honor a family legacy by bringing authentic, premium, traditional South African beef snacks, including boerewors, drywors, and biltong, to America, made with grass-fed beef and shipped nationwide.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Ben (Founder)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to honoring heritage, authenticity, premium quality, and traditional methods in food production.
- **Team/About/Leadership/People Links:**
  - Our Story: https://ayobafoods.com/pages/our-story

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an e-commerce platform offering authentic South African meat snacks, including boerewors, drywors, and biltong, made from grass-fed beef, air-dried in small batches, and shipped directly to customers.
- **Location(s) and Geographic Presence:** Products are made in the USA and shipped nationwide across the United States.
- **Key Partnerships and Affiliations:** Details forthcoming.